Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. It is also consider similar to this situation where a person admiring Picasso's art work with eyes close. Does you think that Picasso will be a famous artist if everyone admiring his work with close eyes? Well, i don't think so.
Picasso's Blue Painting
People are born to see beautiful things and to love such creation. Advertising is a form of art. Advertising helps business in grabbing the customer's attention of what to see, what to notice and what to be adore. Without the existence of advertising, will cause the business to have less opportunity in expending their business.
Apart from that, advertising agency have the duties to develop a strong advertising campaign. The agency can make ads as they pleased and but they must remember to put the main elements which are to fulfill the advertiser's wishes for the campaign and to attract the right target market to achieve. Advertising agency should get rid of ‘syok sendiri’ attitude.
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