ASSIGNMENT 4- PSA

International PSA

Idea: Domestic violence, couple, reflect.
Concept: A husband brutally beat up the wife. The son show the reflection of the father through the mirror.
Rationale: This PSA highlight that how a brutal person should picture himself when he brutally beats his wife or others.



Local PSA

Idea: Child, children abuse, toy
Concept: A set of family toy, the child toy being love and cherish by the parent but it is actually the victim of child abuse that wanting to feel the love.
Rationale: A child that being abuse will choose to express their feeling through their toys and in this PSA the child wants to be love by her parent not abuse by them.